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Author: Roslyn Foo, Your Marketing Mentor

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Your name as a business asset - personal brand building with Roslyn Foo
April 22, 2025

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

I was reflecting on a conversation I’d just had: A potential client had reached out, saying, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
Data-Driven AI Content Creation by Roslyn Foo, Marketing Strategist
April 10, 2025

Create Your Content Intelligence System

Ever stared at a blank screen and felt completely stuck with content creation, even with ChatGPT? You need a content intelligence system - follow this guide to create it.
welcome sequence email marketing with Roslyn Foo
April 7, 2025

Welcome Sequence Email Mastery: The 5-Step Framework

The moment someone joins your email list is pure gold – they’re at their peak of interest in your brand. But here’s the thing: you’ve got about 48 hours to make a lasting impression. Let’s dive into creating a welcome sequence that not only greets but genuinely connects with your new subscribers.
Strategic Influencer Partnerships A Data-Driven Approach
March 31, 2025

Strategic Influencer Partnerships: A Data-Driven Approach

The landscape of influencer partnerships has fundamentally shifted. As we analyse the data and emerging trends, one thing becomes crystal clear: successful collaborations are no longer about follower counts – they're about strategic alignment and authentic connection.
January 30, 2025

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

Sustainable marketing success comes from intentional choices, not endless hustle. Read the five marketing habits that might be quietly undermining your business growth, based on real patterns I’ve observed while working with business owners just like you.
Marketing in 2025 What Small Business Owners Actually Need to Know (No Fluff)
January 30, 2025

Marketing in 2025: What Small Business Owners Actually Need to Know (No Fluff)

When I opened my laptop this morning to check my marketing analytics (as I do every Tuesday), the data told an interesting story. Small business owners are drowning in marketing
Tech-Trends-2025-Whats-Actually-Working-for-Business-Owners
January 29, 2025

Tech Trends That Will Shape 2025 Based on 261M+ Online Conversations

The technology landscape in 2025 is showing some fascinating shifts. Based on Brandwatch’s analysis of over 261 million online conversations, we’re seeing some surprising trends that challenge common assumptions about
January 15, 2025

Three Strategic Marketing Shifts to Stay Ahead in 2025

The marketing landscape isn't just evolving - it's fundamentally shifting. As we move deeper into 2025, three strategic changes are reshaping how businesses connect, communicate, and create impact. These aren't trendy predictions; they're practical shifts happening right now.
Create Marketing Pan with AI Prompt
January 15, 2025

Create Your 2025 Marketing Plan: The Ultimate AI Prompt

The power of this prompt lies in its systematic approach. Each section builds upon the previous one, creating a comprehensive marketing strategy that’s both practical and actionable.
Building meaningful partnerships in four steps
December 2, 2024

Building Meaningful Partnerships: The Heartbeat of Scalable Growth

The heartbeat of scalable growth is through meaningful partnerships. Learn five strategic collaboration types that drive success.