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Author: Roslyn Foo, Your Marketing Mentor

Just be happy.

Most Recent

AI Marketing for Small Business
February 2, 2026

How to Use AI in Marketing Without Going Vanilla

AI is everywhere, which means humanness is now the scarcity. In this article, I share 8 practical moves to use AI in your marketing without losing your voice, your loyal customers or your brand’s uniqueness.
Marketing Trends 2026
January 31, 2026

Marketing Trends 2026: The Survival Guide for the “Freedom Economy”

The 'Trust Recession' is here. In 2026, consumers are immune to polished marketing. Discover why 'Deinfluencing' and radical transparency are the only ways to win back customer loyalty.
How Marketing Is Changing With AI in 2026 7 Trends You Need To Know
January 27, 2026

How Marketing Is Changing With AI in 2026: 7 Trends You Need To Know

A practical and forward-looking guide by Roslyn Foo on how AI is reshaping marketing in 2026, with seven trends every marketer, founder and brand manager needs to understand.
The Rise of AI Search & What It Means for Your Content Strategy in 2026
January 12, 2026

The Rise of AI Search & What It Means for Your Content Strategy in 2026

🚨 60% of Google searches now end with zero clicks. Your clients get answers from AI without visiting your site. I’ve mapped a 2026 content strategy for Australian small businesses to get cited by AI Overviews — turning the algorithm into your ally. Discover hub‑building, AEO shifts and zero‑click wins that actually work.
Your name as a business asset - personal brand building with Roslyn Foo
December 22, 2025

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

A potential client had reached out, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
Melbourne Marketing Strategist Roslyn Foo
December 18, 2025

Q5 Marketing: Unlock the Post-Holiday Revenue Peak

While most brands pause after BFCM, Q5 (Dec to Jan) delivers 87% conversion rates with 30-50% lower ad costs. Decade of client wins across weight loss, leadership, education, SAAS prove this second peak works. Here's the data + playbook.
December 4, 2025

From Messy To Strategic Marketing With SWOT Analysis

SWOT analysis helps your business does well, what needs work, and where new opportunities and threats are showing up.
Stop Chasing Trends The Truth About Quick Wins
December 2, 2025

Stop Chasing Trends: The Truth About Quick Wins

Have you ever stayed up way too late, trying to perfect that trending reel format everyone's using? That knot in your stomach when you see others jumping on a viral trend while you're still figuring out last week's trending audio?
August 12, 2025

The Whiteboard Method: How Simple Teaching is Creating Viral Content

Whiteboard method boosts content engagement by 312%. Learn data-backed strategies to create clear, memorable content that resonates.
Hooks That Make People Stop Scrolling
May 19, 2025

Hooks That Make People Stop Scrolling

Scroll-stopping hook isn't about clever wordplay or marketing tricks. It's about the moment when someone stops because your words spoke directly to them.