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Author: Roslyn Foo, Your Marketing Mentor

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Melbourne Marketing Strategist Roslyn Foo
December 18, 2025

Q5 Marketing: Unlock the Post-Holiday Revenue Peak

While most brands pause after BFCM, Q5 (Dec to Jan) delivers 87% conversion rates with 30-50% lower ad costs. Decade of client wins across weight loss, leadership, education, SAAS prove this second peak works. Here's the data + playbook.
December 4, 2025

From Messy To Strategic Marketing With SWOT Analysis

SWOT analysis helps your business does well, what needs work, and where new opportunities and threats are showing up.
Stop Chasing Trends The Truth About Quick Wins
December 2, 2025

Stop Chasing Trends: The Truth About Quick Wins

Have you ever stayed up way too late, trying to perfect that trending reel format everyone's using? That knot in your stomach when you see others jumping on a viral trend while you're still figuring out last week's trending audio?
August 12, 2025

The Whiteboard Method: How Simple Teaching is Creating Viral Content

Whiteboard method boosts content engagement by 312%. Learn data-backed strategies to create clear, memorable content that resonates.
Hooks That Make People Stop Scrolling
May 19, 2025

Hooks That Make People Stop Scrolling

Scroll-stopping hook isn't about clever wordplay or marketing tricks. It's about the moment when someone stops because your words spoke directly to them.
Your name as a business asset - personal brand building with Roslyn Foo
April 22, 2025

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

A potential client had reached out, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
Data-Driven AI Content Creation by Roslyn Foo, Marketing Strategist
April 10, 2025

Create Your Content Intelligence System

Ever stared at a blank screen and felt completely stuck with content creation, even with ChatGPT? You need a content intelligence system - follow this guide to create it.
welcome sequence email marketing with Roslyn Foo
April 7, 2025

Welcome Sequence Email Mastery: The 5-Step Framework

The moment someone joins your email list is pure gold – they’re at their peak of interest in your brand. But here’s the thing: you’ve got about 48 hours to make a lasting impression. Let’s dive into creating a welcome sequence that not only greets but genuinely connects with your new subscribers.
Strategic Influencer Partnerships A Data-Driven Approach
March 31, 2025

Strategic Influencer Partnerships: A Data-Driven Approach

The landscape of influencer partnerships has fundamentally shifted. As we analyse the data and emerging trends, one thing becomes crystal clear: successful collaborations are no longer about follower counts – they're about strategic alignment and authentic connection.
January 30, 2025

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

Sustainable marketing success comes from intentional choices, not endless hustle. Read the five marketing habits that might be quietly undermining your business growth, based on real patterns I’ve observed while working with business owners just like you.