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Author: Roslyn Foo, Your Marketing Mentor

Just be happy.

Hi, I am Roslyn – a lifestyle entrepreneur and passionate believer that life is here for us to live to its fullest. My purpose (and Show Up) is to help you create abundance, balance and fulfilment as you grow your business and the lifestyle you love. It’s time for you to Show Up and Shine – let’s go!
Setting Up Bing For Business Visibility
9 July 2026

Setting Up Bing For Sustainable Business Visibility

Bing sits behind Copilot in Bing, Edge and Microsoft 365, which many organisations use as their default AI tool. This guide shows you how to turn on Bing Webmaster Tools, claim Bing Places, fix simple SEO essentials and align your content so your small business is easy for Bing and Copilot to find.
How to Find the Words Your Customers Are Already Typing
8 July 2026

Using Bing’s AI Performance Report To Shape Practical Strategy

Bing’s AI Performance report shows how often Copilot and Bing cite your content in AI answers. This guide explains the core metrics, the new Intents, Topics, Citation Share and Compare insights, and gives you a simple monthly review rhythm so you can refine your content strategy without getting buried in data.
Bing and Copilot Matter For Small Business Visibility
8 July 2026

Why Bing and Copilot Matter For Small Business Visibility

Bing now powers Copilot in Bing, Edge and Microsoft 365. If you want to show up when staff search at work, you need to understand where Bing appears, how AI citations work, and why this visibility layer matters for small business marketing.
One-Day EOFY Marketing Campaign Plan for Small Business Owners
9 June 2026

One-Day EOFY Marketing Campaign Plan for Small Business Owners

Most small business owners know EOFY is an opportunity. Very few act on it with any real intention. They either
How to Position Your Services as a Tax-Smart Investment Before 30 June Australia
9 June 2026

How to Position Your Services as a Tax-Smart Investment Before 30 June Australia

Every year, a large number of consultants, coaches, agencies, and professional service providers watch the end of the financial year
Community Is the New Marketing: How Small Businesses Grow Without Big Budgets
16 April 2026

Community Is the New Marketing: How Small Businesses Grow Without Big Budgets

Community is the most sustainable marketing strategy a small business can build. Here's why it outperforms paid ads and four practical ways to start this week.
How to Use AI in Your Small Business Without Losing Your Voice
1 April 2026

How to Use AI in Your Small Business Marketing

I think everyone can agree that right now, AI feels like that loud friend who keeps at a party who
AI Marketing for Small Business
2 February 2026

How to Use AI in Marketing Without Losing Your Voice

AI is everywhere, which means humanness is now the scarcity. In this article, I share 8 practical moves to use AI in your marketing without losing your voice, your loyal customers or your brand’s uniqueness.
Marketing Trends 2026
31 January 2026

Marketing Trends 2026: The Survival Guide for the “Freedom Economy”

The 'Trust Recession' is here. In 2026, consumers are immune to polished marketing. Discover why 'Deinfluencing' and radical transparency are the only ways to win back customer loyalty.
How Marketing Is Changing With AI in 2026 7 Trends You Need To Know
28 January 2026

How Marketing Is Changing With AI in 2026: 7 Trends You Need To Know

A practical and forward-looking guide by Roslyn Foo on how AI is reshaping marketing in 2026, with seven trends every marketer, founder and brand manager needs to understand.
The Rise of AI Search & What It Means for Your Content Strategy in 2026
12 January 2026

The Rise of AI Search & What It Means for Your Content Strategy in 2026

🚨 60% of Google searches now end with zero clicks. Your clients get answers from AI without visiting your site. I’ve mapped a 2026 content strategy for Australian small businesses to get cited by AI Overviews — turning the algorithm into your ally. Discover hub‑building, AEO shifts and zero‑click wins that actually work.
Your name as a business asset - personal brand building with Roslyn Foo
23 December 2025

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

A potential client had reached out, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
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