Hooks That Make People Stop Scrolling (And Actually Work in 2025)
Scroll-stopping hook isn't about clever wordplay or marketing tricks. It's about the moment when someone stops because your words spoke directly to them.
Just be happy.
What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)
I was reflecting on a conversation I’d just had: A potential client had reached out, saying, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
Create Your Content Intelligence System
Ever stared at a blank screen and felt completely stuck with content creation, even with ChatGPT? You need a content intelligence system - follow this guide to create it.
Welcome Sequence Email Mastery: The 5-Step Framework
The moment someone joins your email list is pure gold – they’re at their peak of interest in your brand. But here’s the thing: you’ve got about 48 hours to make a lasting impression. Let’s dive into creating a welcome sequence that not only greets but genuinely connects with your new subscribers.
Strategic Influencer Partnerships: A Data-Driven Approach
The landscape of influencer partnerships has fundamentally shifted. As we analyse the data and emerging trends, one thing becomes crystal clear: successful collaborations are no longer about follower counts – they're about strategic alignment and authentic connection.
5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth
Sustainable marketing success comes from intentional choices, not endless hustle.
Read the five marketing habits that might be quietly undermining your business growth, based on real patterns I’ve observed while working with business owners just like you.
Marketing in 2025: What Small Business Owners Actually Need to Know (No Fluff)
When I opened my laptop this morning to check my marketing analytics (as I do every Tuesday), the data told an interesting story. Small business owners are drowning in marketing
Tech Trends That Will Shape 2025 Based on 261M+ Online Conversations
The technology landscape in 2025 is showing some fascinating shifts. Based on Brandwatch’s analysis of over 261 million online conversations, we’re seeing some surprising trends that challenge common assumptions about
Three Strategic Marketing Shifts to Stay Ahead in 2025
The marketing landscape isn't just evolving - it's fundamentally shifting. As we move deeper into 2025, three strategic changes are reshaping how businesses connect, communicate, and create impact. These aren't trendy predictions; they're practical shifts happening right now.
Create Your 2025 Marketing Plan: The Ultimate AI Prompt
The power of this prompt lies in its systematic approach. Each section builds upon the previous one, creating a comprehensive marketing strategy that’s both practical and actionable.