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Category: Branding

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AI Marketing for Small Business
2 February 2026

How to Use AI in Marketing Without Going Vanilla

AI is everywhere, which means humanness is now the scarcity. In this article, I share 8 practical moves to use AI in your marketing without losing your voice, your loyal customers or your brand’s uniqueness.
Marketing Trends 2026
31 January 2026

Marketing Trends 2026: The Survival Guide for the “Freedom Economy”

The 'Trust Recession' is here. In 2026, consumers are immune to polished marketing. Discover why 'Deinfluencing' and radical transparency are the only ways to win back customer loyalty.
Your name as a business asset - personal brand building with Roslyn Foo
22 December 2025

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

A potential client had reached out, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
Strategic Influencer Partnerships A Data-Driven Approach
31 March 2025

Strategic Influencer Partnerships: A Data-Driven Approach

The landscape of influencer partnerships has fundamentally shifted. As we analyse the data and emerging trends, one thing becomes crystal clear: successful collaborations are no longer about follower counts – they're about strategic alignment and authentic connection.
15 January 2025

Three Strategic Marketing Shifts to Stay Ahead in 2025

The marketing landscape isn't just evolving - it's fundamentally shifting. As we move deeper into 2025, three strategic changes are reshaping how businesses connect, communicate, and create impact. These aren't trendy predictions; they're practical shifts happening right now.
Building meaningful partnerships in four steps
2 December 2024

Building Meaningful Partnerships: The Heartbeat of Scalable Growth

The heartbeat of scalable growth is through meaningful partnerships. Learn five strategic collaboration types that drive success.
3 Pillars to Overcome the Hurdles and Drive Your Business Forward
19 November 2024

3 Pillars to Overcome Hurdles and Drive Business Forward

Three key pillars to overcome hurdles and drive your business forward. Find real opportunities for growth, build trust and create engaging content to reach your breakthrough.
Roslyn Foo Stage Presence with Paul Kristoff
12 November 2024

Amplify Your Stage Presence: 3 Steps to Get Audience Attention

Master your stage presence with three actionable strategies designed to help you engage with your audience effectively. Learn how to be truly present, embrace silence, and deliver your message with confidence.
Marketing Beyond Social Media: Explore Alternative Strategies
9 November 2023

Marketing Beyond Social Media: Explore Alternative Strategies

In a world dominated by social media, it's essential to understand that you don't have to rely solely on these platforms to market your business.
Everything And Everywhere Is Marketing All At Once
29 September 2023

Everything And Everywhere Is Marketing All At Once

Everything and everywhere is marketing – from introductions to negotiations, its omnipresent influence shapes our daily lives.
Mastering Price Positioning | Show Up with Roslyn Foo, Your Authentic Marketing Coach
4 September 2023

Mastering Price Positioning

The art of mastering price positioning holds the key to attracting the right audience and achieving success.
30 March 2023

How to stay COMPETITIVE in an AI-powered world?

AI is here to stay and we are just touching the tip of the iceberg 🏔️ brands must maintain competitiveness by being unique. So how can you do that in an AI-powered business world?