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Category: Customer Journey

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How Marketing Is Changing With AI in 2026 7 Trends You Need To Know

How Marketing Is Changing With AI in 2026: 7 Trends You Need To Know

A practical and forward-looking guide by Roslyn Foo on how AI is reshaping marketing in 2026, with seven trends every marketer, founder and brand manager needs to understand.
The Rise of AI Search & What It Means for Your Content Strategy in 2026

The Rise of AI Search & What It Means for Your Content Strategy in 2026

🚨 60% of Google searches now end with zero clicks. Your clients get answers from AI without visiting your site. I’ve mapped a 2026 content strategy for Australian small businesses to get cited by AI Overviews — turning the algorithm into your ally. Discover hub‑building, AEO shifts and zero‑click wins that actually work.
Melbourne Marketing Strategist Roslyn Foo

Q5 Marketing: Unlock the Post-Holiday Revenue Peak

While most brands pause after BFCM, Q5 (Dec to Jan) delivers 87% conversion rates with 30-50% lower ad costs. Decade of client wins across weight loss, leadership, education, SAAS prove this second peak works. Here's the data + playbook.
Hooks That Make People Stop Scrolling

Hooks That Make People Stop Scrolling

Scroll-stopping hook isn't about clever wordplay or marketing tricks. It's about the moment when someone stops because your words spoke directly to them.
welcome sequence email marketing with Roslyn Foo

Welcome Sequence Email Mastery: The 5-Step Framework

The moment someone joins your email list is pure gold – they’re at their peak of interest in your brand. But here’s the thing: you’ve got about 48 hours to make a lasting impression. Let’s dive into creating a welcome sequence that not only greets but genuinely connects with your new subscribers.
Marketing Beyond Social Media: Explore Alternative Strategies

Marketing Beyond Social Media: Explore Alternative Strategies

In a world dominated by social media, it's essential to understand that you don't have to rely solely on these platforms to market your business.
Mastering Price Positioning | Show Up with Roslyn Foo, Your Authentic Marketing Coach

Mastering Price Positioning

The art of mastering price positioning holds the key to attracting the right audience and achieving success.

Set Your Marketing Compass First

So in this episode of Show Up with Roslyn Foo, I'll show you the exact steps I use to set my marketing compass before I begin content creation for the months or the full year ahead. I use these same steps for all my clients too!