Just be happy.
This DIY Marketing How-To category is for the business owner who is ready to roll up their sleeves and implement, but wants clear, step-by-step guidance. If you’ve ever Googled “how to set up a funnel” or “how to plan a content calendar” and ended up more confused than when you started, this space is for you. It’s designed for small businesses and lifestyle entrepreneurs who don’t have a full in-house marketing team yet, but still want to execute in a professional, strategic way.
Here you’ll find practical, action-based tutorials and walkthroughs that you or a team member can follow. Expect checklists, templates, “X steps to…” style articles, and very specific “do this, then this” guides. We’ll cover things like how to plan a 90-day content calendar, how to structure a simple marketing funnel, how to build a lead magnet that actually gets downloaded, and how to set up basic tracking so you’re not flying blind. You’ll also see examples of great campaigns and content in the wild, with a clear breakdown of what they did and how you can adapt the thinking to your own brand.
The outcome of this category is implementation. I want you to be able to open an article or video, follow the steps, and see a real asset or process created at the end. You can expect to feel less overwhelmed by “all the things” and more focused on doing the few things that matter. Over time, working through this content should help you build the systems and assets that make marketing lighter: reusable content structures, simple lead generation flows, and basic automation that saves you time. You’ll still need Courage and Consistency to execute, but you won’t be guessing the “how” anymore.
