This category is for you if you’re done with random acts of marketing and ready to think like a strategic marketer. If you’ve tried lots of tactics – posts, reels, ads, emails – without a clear picture of how they fit together, this is your home base. It’s especially for founders and lifestyle entrepreneurs who want a sustainable, scalable marketing engine that still feels human and aligned with their values.

Here you’ll find all the content that dives into my Marketing Momentum Method – the framework I developed based on the 5Cs of strategic marketing: Courage, Clarity, Confidence, Creativity and Consistency. This is where we map customer journeys, sketch funnels, refine offers, and align your story with your positioning. You’ll see breakdowns of how to apply the method in different seasons of business, examples of clients who’ve used it to pivot or scale, and deconstructions of strong campaigns and brand experiences that demonstrate strategic, consumer-focused thinking. We also weave in data and credible industry insight, so you’re not just building on theory – you’re grounding your decisions in what we see working in the market.

The outcome of spending time in this category is a clearer, more confident strategic brain. Instead of reacting to every new platform, algorithm change or trend, you’ll know how to evaluate it against your own method and audience. You can expect content that helps you see where you are in the momentum journey, what’s missing, and what to prioritise next. Over time, this category should help you design a marketing system that is easier to manage, easier to delegate, and more likely to deliver consistent results – because it’s built on a framework, not on guesswork.