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Your name as a business asset - personal brand building with Roslyn Foo

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

April 22, 2025 , , ,
I was reflecting on a conversation I’d just had: A potential client had reached out, saying, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
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Data-Driven AI Content Creation by Roslyn Foo, Marketing Strategist

Create Your Content Intelligence System

April 10, 2025 , ,
Small businesses that take a strategic approach to AI content creation are finally breaking free from the content hamster wheel. But - and this is important - they're doing it by teaching AI to enhance their voice, not replace it.
welcome sequence email marketing with Roslyn Foo

Welcome Sequence Email Mastery: The 5-Step Framework

April 7, 2025 , , ,
The moment someone joins your email list is pure gold – they’re at their peak of interest in your brand. But here’s the thing: you’ve got about 48 hours to make a lasting impression. Let’s dive into creating a welcome sequence that not only greets but genuinely connects with your new subscribers.
Strategic Influencer Partnerships A Data-Driven Approach

Strategic Influencer Partnerships: A Data-Driven Approach

March 31, 2025 , , ,
The landscape of influencer partnerships has fundamentally shifted. As we analyse the data and emerging trends, one thing becomes crystal clear: successful collaborations are no longer about follower counts – they're about strategic alignment and authentic connection.

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

January 30, 2025 , , , ,
Sustainable marketing success comes from intentional choices, not endless hustle. Read the five marketing habits that might be quietly undermining your business growth, based on real patterns I’ve observed while working with business owners just like you.
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What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

I was reflecting on a conversation I’d just had: A potential client had reached out,…
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5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

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Tech Trends That Will Shape 2025 Based on 261M+ Online Conversations

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Create Your Content Intelligence System

Create Your Content Intelligence System

Small businesses that take a strategic approach to AI content creation are finally breaking free…
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Welcome Sequence Email Mastery: The 5-Step Framework

Welcome Sequence Email Mastery: The 5-Step Framework

The moment someone joins your email list is pure gold – they’re at their peak…
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5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

Sustainable marketing success comes from intentional choices, not endless hustle. Read the five marketing habits…
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Strategic Influencer Partnerships: A Data-Driven Approach

Strategic Influencer Partnerships: A Data-Driven Approach

The landscape of influencer partnerships has fundamentally shifted. As we analyse the data and emerging…
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Marketing in 2025: What Small Business Owners Actually Need to Know (No Fluff)

Marketing in 2025: What Small Business Owners Actually Need to Know (No Fluff)

When I opened my laptop this morning to check my marketing analytics (as I do…
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Tech Trends That Will Shape 2025 Based on 261M+ Online Conversations

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The technology landscape in 2025 is showing some fascinating shifts. Based on Brandwatch’s analysis of…
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What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

I was reflecting on a conversation I’d just had: A potential client had reached out,…
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Three Strategic Marketing Shifts to Stay Ahead in 2025

Three Strategic Marketing Shifts to Stay Ahead in 2025

The marketing landscape isn't just evolving - it's fundamentally shifting. As we move deeper into…
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Building Meaningful Partnerships: The Heartbeat of Scalable Growth

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The heartbeat of scalable growth is through meaningful partnerships. Learn five strategic collaboration types that…
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Strategic Influencer Partnerships: A Data-Driven Approach

Strategic Influencer Partnerships: A Data-Driven Approach

The landscape of influencer partnerships has fundamentally shifted. As we analyse the data and emerging…
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5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

Sustainable marketing success comes from intentional choices, not endless hustle. Read the five marketing habits…
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Welcome Sequence Email Mastery: The 5-Step Framework

Welcome Sequence Email Mastery: The 5-Step Framework

The moment someone joins your email list is pure gold – they’re at their peak…
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Marketing in 2025: What Small Business Owners Actually Need to Know (No Fluff)

Marketing in 2025: What Small Business Owners Actually Need to Know (No Fluff)

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What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

What Happens When Your Name Becomes Your Greatest Asset (And Why It Matters More Than You Think)

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

5 Marketing Habits Holding Your Business Back: A Strategic Guide to Sustainable Growth

Tech Trends That Will Shape 2025 Based on 261M+ Online Conversations

Tech Trends That Will Shape 2025 Based on 261M+ Online Conversations

Building Meaningful Partnerships: The Heartbeat of Scalable Growth

Building Meaningful Partnerships: The Heartbeat of Scalable Growth

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How to Confidently Validate Your Business Idea: A Comprehensive Guide for Small Business Owners

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