Skip to content

Category: AI Marketing

Just be happy.

The AI Marketing category is for curious, forward-thinking business owners and marketers who want to use AI as a smart assistant, not a shortcut to generic content. If you’re pro-AI but also deeply committed to staying on-brand and human, this space is made for you. It’s ideal for small businesses, teams and contractors who want to save time, improve quality and stay ahead of the curve – while still sounding like a real person and a real brand.​

Here you’ll find content on practical, ethical and effective uses of AI in marketing. We cover AI content generation, AI-powered personalisation, marketing automation, AI SEO tools and workflows that blend human creativity with machine efficiency. You’ll see examples of how we use AI behind the scenes, prompts and safeguards to protect your brand voice, and breakdowns of tools or updates worth knowing about. We’ll also share examples of brands using AI in ways that enhance their customer experience and storytelling, not dilute it.

Setting Up Bing For Business Visibility

Setting Up Bing For Sustainable Business Visibility

Bing sits behind Copilot in Bing, Edge and Microsoft 365, which many organisations use as their default AI tool. This guide shows you how to turn on Bing Webmaster Tools, claim Bing Places, fix simple SEO essentials and align your content so your small business is easy for Bing and Copilot to find.
How to Find the Words Your Customers Are Already Typing

Using Bing’s AI Performance Report To Shape Practical Strategy

Bing’s AI Performance report shows how often Copilot and Bing cite your content in AI answers. This guide explains the core metrics, the new Intents, Topics, Citation Share and Compare insights, and gives you a simple monthly review rhythm so you can refine your content strategy without getting buried in data.
Bing and Copilot Matter For Small Business Visibility

Why Bing and Copilot Matter For Small Business Visibility

Bing now powers Copilot in Bing, Edge and Microsoft 365. If you want to show up when staff search at work, you need to understand where Bing appears, how AI citations work, and why this visibility layer matters for small business marketing.
One-Day EOFY Marketing Campaign Plan for Small Business Owners

One-Day EOFY Marketing Campaign Plan for Small Business Owners

Most small business owners know EOFY is an opportunity. Very few act on it with any real intention. They either
How to Find the Words Your Customers Are Already Typing

How to Find the Words Your Customers Are Already Typing: Keyword Research for Small Business Owners in 2026

You Built Something Great. So Why Can’t Anyone Find You? You’ve been showing up. Posting on Instagram. Sending emails. Maybe
How to Use AI in Your Small Business Without Losing Your Voice

How to Use AI in Your Small Business Marketing

I think everyone can agree that right now, AI feels like that loud friend who keeps at a party who
AI Marketing for Small Business

How to Use AI in Marketing Without Losing Your Voice

AI is everywhere, which means humanness is now the scarcity. In this article, I share 8 practical moves to use AI in your marketing without losing your voice, your loyal customers or your brand’s uniqueness.
Marketing Trends 2026

Marketing Trends 2026: The Survival Guide for the “Freedom Economy”

The 'Trust Recession' is here. In 2026, consumers are immune to polished marketing. Discover why 'Deinfluencing' and radical transparency are the only ways to win back customer loyalty.
How Marketing Is Changing With AI in 2026 7 Trends You Need To Know

How Marketing Is Changing With AI in 2026: 7 Trends You Need To Know

A practical and forward-looking guide by Roslyn Foo on how AI is reshaping marketing in 2026, with seven trends every marketer, founder and brand manager needs to understand.
The Rise of AI Search & What It Means for Your Content Strategy in 2026

The Rise of AI Search & What It Means for Your Content Strategy in 2026

🚨 60% of Google searches now end with zero clicks. Your clients get answers from AI without visiting your site. I’ve mapped a 2026 content strategy for Australian small businesses to get cited by AI Overviews — turning the algorithm into your ally. Discover hub‑building, AEO shifts and zero‑click wins that actually work.
Data-Driven AI Content Creation by Roslyn Foo, Marketing Strategist

Create Your Content Intelligence System

Ever stared at a blank screen and felt completely stuck with content creation, even with ChatGPT? You need a content intelligence system - follow this guide to create it.
Tech-Trends-2025-Whats-Actually-Working-for-Business-Owners

Tech Trends That Will Shape 2025 Based on 261M+ Online Conversations

The technology landscape in 2025 is showing some fascinating shifts. Based on Brandwatch’s analysis of over 261 million online conversations,