The Digital Marketing category is for business owners and marketers who want to understand the online channels that drive traffic, leads and sales – without getting lost in jargon or shiny objects. If you’ve wondered where SEO fits with paid ads, how affiliate marketing works in the real world, or how to choose the right mix of digital channels for your stage of growth, this space is for you. It’s ideal for small businesses who want to invest wisely, and for teams who need a clearer strategy behind their digital activity.​

Here you’ll find content focused on channel-based online marketing: SEO, paid advertising (PPC, sponsored, media buying), and affiliate or partnership-driven growth. We’ll unpack what these channels actually do, how consumers experience them, and how they fit into your customer journey. You’ll see breakdowns of campaigns I respect, explanations of algorithm and platform changes that matter, and practical recommendations on where to focus based on your objectives and budget. You can also expect data points and industry insights from credible sources, so your decisions are informed, not guessed.

The outcome of this category is smarter, more confident digital decisions. Instead of feeling pressured to “be everywhere,” you’ll understand which channels support your goals and how they work together. You can expect to walk away with clearer priorities, such as whether to invest in search, social ads, or partnerships first – and what to measure to know if it’s working. Over time, this content should help you move from scattered tactics to an integrated digital approach that supports your Marketing Momentum Method and keeps your brand visible in the right places, for the right reasons.