5 Dynamic Video Marketing Trends for 2022

5 Dynamic Video Marketing Trends for 2022

Video is a powerful marketing tool that provides instant gratification, reaches more than just your customers’ eyes and can be tailored according to what works best for each brand. With social media sites like Facebook facilitating video content uploads at unprecedented rates as well as eCommerce platforms increasing their spending on visual advertising because of its success in driving sales, there has never been an easier time building up this form of engagement!

As more people turn to social media for entertainment, brands have taken notice and started creating entertaining videos. 4 in 10 internet users watch videos from companies they like or would consider buying something from due to the creativity involved. That is why it’s important not only that these advertisements are well made but also to offer some sort of insight into your product so viewers can relate better with what you’re trying to sell to them!

Video Marketing Is Here To Stay
With video content streamed on social media sites like Facebook and Instagram, having a strategy for your business will help grow it in ways never before thought possible! Here are some of the top trends you should try in 2022:

1. Ad Transparency Is The New Norm

Ad transparency is an essential part of the modern world. At a time when consumers are more sceptical than ever of traditional advertising, it’s crucial that companies be transparent about their ad practices. 

Being transparent about your ads shows that you’re a company that can be trusted. It’s a sign of strength and confidence, two qualities that are essential for any successful business.

Ad transparency is the new norm, and companies that don’t embrace it will be left behind

2. Silent Videos With Captions

More people than ever before are watching videos on Facebook with the sound turned off. Research has shown that 85% of all video content watched by users is played in silence when auto-play is activated as its default setting, which means you’re more likely to hold their attention for longer if your video includes captions or other audio enhancements. 

Closed captions and subtitles are a must-have for all brands who want to be accessible. Some of your audience might have hearing impairments, without on-screen elements they will miss out on vital information about what’s happening in the video which could negatively impact their experience as well as brand loyalty!

3. Raw Video & BTS Content

There is something compelling about real people doing everyday things that we can all relate to. This DIY-centric content trend is all about real people doing what they love. Whether it’s crafting or decorating, this movement has you covered with authenticity at its core and an embrace for creativity in every corner! 

This is where you can shine! Share behind-the-scenes content to give people a little peek into your life and processes. This will allow them more of an idea of who they are investing in when it comes time for purchase, or even just as simple entertainment value.

There are a lot of different ways to give viewers BTS access. For example, formats such as outtakes, bloopers, and extra footage that didn’t make it into the final cut as well as extra materials like deleted scenes or raw audio recordings where you can hear what was happening before they put anything down on paper.

4. Influencers Feature in Branded Content

Influencers bring authenticity that cannot be replicated by any other form of marketing. They are the perfect choice for companies looking to stand out from their competitors and generate more sales because they offer a human touch that helps build trust with consumers, as well as making them feel like your company really cares about what he/she stands for! So if you want results-driven video content then there’s no better way than executing a solid influencer marketing campaign.

5. OTT Video Advertising

In today’s hectic world, it’s easy to get bombarded by advertisements. Everywhere you look, there’s another commercial telling you what you need to buy. But sometimes, an advertisement comes along that’s so over the top, so creative, and so original that it makes you sit up and take notice. 

These are the kinds of advertisements that stay with you long after you’ve seen them. They make you laugh, they make you think, and they leave a lasting impression. So the next time you’re creating an ad, consider going over the top. It just might be the best decision you ever make.

To tap into the power of OTT ads, streaming platforms are currently a marketer’s dream, thanks to their ability to reach small, highly-targeted audiences with specifically personalized content, giving them the opportunity to serve up sequential ads that push viewers further down the marketing funnel. When creating OTT ads, ensure that the viewing experience remains the same, regardless of whether it’s being consumed.

If you’re excited because you can see exactly how you can create on-trend video content for your brand with the above examples, let me prepare you for the journey ahead with 3 essential steps to maximise your content potential.

3 Steps To Maximise Your Video Content

Step 1 – Content optimisation

As a content creator or marketer, you always want to be thinking about how you can extend the value of your content. One way to do this is to repurpose your content for different platforms. For example, if you have a YouTube video that performs well, you can extract the audio and create a podcast episode. Or, you can take some of the key points from a blog post and create an Instagram Reel. You can repurpose a long-form video interview on YouTube for Instagram in the form of a teaser video before breaking it down further into clips to publish on TikTok or Instagram Reels. By repurposing your content, you can reach a wider audience and get more mileage out of the work you’ve already put in. Additionally, platform-specific content tends to perform better than repurposed content, so it’s a win-win! 

Another way to extend the value of your content is by keeping it evergreen. Evergreen content is timeless and relevant, meaning it will always be relevant to your audience. This type of content is especially valuable because it can be repurposed and republished again and again. To make sure your content is evergreen, avoid topics that are timely or going out of style. Instead, focus on topics that are evergreen and adapt your content accordingly. Your audience will appreciate the effort and you’ll get more bang for your buck!

Step 2 – Video SEO Enters the Mainstream

Video SEO is not new, but it has become increasingly important in recent years as online video consumption has skyrocketed. In fact, a recent study showed that nearly two-thirds of consumers watch videos online every week, and more than half of those viewers are using search engines to find the videos they want to watch. This indicates a huge opportunity for businesses to use video SEO to reach their target audiences. 

There are a few key things to remember when optimising your videos for search engines. First, make sure that your videos are properly tagged and include relevant keywords. Use video file names, titles, and descriptions that contain your target keyword. Second, create transcripts of your videos so that search engines can index the spoken content. Add subtitles and closed captions. Finally, promote your videos on social media and other websites to get them in front of as many people as possible. Don’t forget to Create original thumbnail images. By following these tips, you can make sure that your videos are getting seen by the people who are most likely to be interested in them.

Step 3 – Social Media Shapes Brand Voice

In today’s digital age, social media plays a pivotal role in shaping brand voice. Collaborating with influencers, customers, and employees helps to create an authentic and relatable voice that can connect with users on a personal level. Additionally, social media provides a powerful platform for sharing stories, driving customer engagement, and promoting brand awareness. As users increasingly turn to social media for guidance and inspiration, it’s more important than ever for brands to ensure that their voice is clear, consistent, and authentic. By harnessing the power of social media, brands can shape their voice in a way that resonates with users and drives meaningful engagement. 

The consistency of voice across different platforms is an important part of building brand identity. Brands are now rising to the occasion and becoming more creative. They are finding new ways to connect with their audience in a more meaningful way, as a result, brands are seeing more engagement and loyalty from consumers.

Start Planning Your Dynamic Video Marketing Strategy
With the above key dynamic video marketing trends explained and my 3 essential tips to maximise your content potential, there’s so much for a brand to explore. So get ahead of the curve and start planning your dynamic video marketing strategy today!

With all my love and happy vibes 💛

Roslyn Foo

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