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Category: Website & SEO

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Setting Up Bing For Business Visibility
9 July 2026

Setting Up Bing For Sustainable Business Visibility

Bing sits behind Copilot in Bing, Edge and Microsoft 365, which many organisations use as their default AI tool. This guide shows you how to turn on Bing Webmaster Tools, claim Bing Places, fix simple SEO essentials and align your content so your small business is easy for Bing and Copilot to find.
How to Find the Words Your Customers Are Already Typing
8 July 2026

Using Bing’s AI Performance Report To Shape Practical Strategy

Bing’s AI Performance report shows how often Copilot and Bing cite your content in AI answers. This guide explains the core metrics, the new Intents, Topics, Citation Share and Compare insights, and gives you a simple monthly review rhythm so you can refine your content strategy without getting buried in data.
Bing and Copilot Matter For Small Business Visibility
8 July 2026

Why Bing and Copilot Matter For Small Business Visibility

Bing now powers Copilot in Bing, Edge and Microsoft 365. If you want to show up when staff search at work, you need to understand where Bing appears, how AI citations work, and why this visibility layer matters for small business marketing.
Google’s Knowledge Graph
16 May 2026

Does Your Business Exist in Google’s Knowledge Graph?

Most established businesses have a Google presence. Very few have a Knowledge Graph presence. That gap is why some businesses look instantly credible when you search them and others do not. Here is what the Knowledge Graph is, why it matters more than ever in 2026, and what your business needs to do to be accurately represented in it.
How to Find the Words Your Customers Are Already Typing
5 May 2026

How to Find the Words Your Customers Are Already Typing: Keyword Research for Small Business Owners in 2026

You Built Something Great. So Why Can’t Anyone Find You? You’ve been showing up. Posting on Instagram. Sending emails. Maybe
How Marketing Is Changing With AI in 2026 7 Trends You Need To Know
28 January 2026

How Marketing Is Changing With AI in 2026: 7 Trends You Need To Know

A practical and forward-looking guide by Roslyn Foo on how AI is reshaping marketing in 2026, with seven trends every marketer, founder and brand manager needs to understand.
The Rise of AI Search & What It Means for Your Content Strategy in 2026
12 January 2026

The Rise of AI Search & What It Means for Your Content Strategy in 2026

🚨 60% of Google searches now end with zero clicks. Your clients get answers from AI without visiting your site. I’ve mapped a 2026 content strategy for Australian small businesses to get cited by AI Overviews — turning the algorithm into your ally. Discover hub‑building, AEO shifts and zero‑click wins that actually work.
Marketing Beyond Social Media: Explore Alternative Strategies
9 November 2023

Marketing Beyond Social Media: Explore Alternative Strategies

In a world dominated by social media, it's essential to understand that you don't have to rely solely on these platforms to market your business.
Website vs Social Media: Digital Dominance Decoded
22 June 2023

Website vs Social Media: Digital Dominance Decoded

Explore the digital age with a strong online presence. Discover effective strategies for digital marketing, audience connection.