Why Welcome Sequences Matter in 2025
The Perfect 5-Email Welcome Sequence
- The Instant Welcome (Day 0)
This is your digital equivalent of a warm hug. The key here is immediacy – your subscriber has just taken action, and they’re eager to hear from you. Start with a heartfelt welcome that feels personal, not automated. Share their promised lead magnet right away (if you offered one), and give them a glimpse of the journey ahead. Think of it as inviting someone into your home – you’d show them around and make them feel comfortable, right? - The Story Email (Day 2)
This is where you get to shine by being genuinely you. Share what drives you, what led you to create your business, and most importantly, why you care about helping your subscribers. I’ve found that sharing a personal struggle or breakthrough moment helps subscribers see themselves in your journey. Remember, people connect with stories, not sales pitches. - The Value Email (Day 4)
This is where you really get to showcase your expertise, but here’s the trick – it’s not about showing off. It’s about giving your subscriber a genuine ‘aha’ moment. I love sharing what I call ‘micro-wins’ – small but mighty tips that feel like you’re sharing insider secrets. For instance, one of my favourite things to share is how to write email subject lines that actually get opened. Not the generic “7 tips for better subject lines” but real examples from my own campaigns and what made them work. - The Social Proof Email (Day 6)
Let’s be real – we all want to know we’re in good company. This email isn’t about bragging; it’s about showing your new subscriber that they’ve made a brilliant choice in joining your community. Share a story about someone who was exactly where they are now. Maybe it’s about Sarah, who went from feeling overwhelmed with her marketing to landing her dream clients in just three months. The key is to make it relatable and real. - The First Offer Email (Day 8)
Now, this is where most people get it wrong. They either go in too hard with the sale or they’re so scared of selling that they miss the opportunity entirely. Here’s what I’ve learned: if you’ve delivered genuine value in your previous emails, your subscribers are actually waiting to hear how they can work with you. Keep it simple, make it feel exclusive (because it is – they’re on your list!), and most importantly, make it feel like a natural next step.
Choosing Your Email Platform
Let’s talk about email platforms without getting too techy. While there are many options out there, I’ve found these three to be absolute gems and enjoyed working within these CRMs:
Kit has become my go-to for its simplicity and powerful automation. It speaks the language of content creators beautifully, it integrates with Searchie and WordPress very well and the added Creator Network is a real bonus for those looking for collaborators in the email marketing world.
Mailchimp is still fantastic for beginners – think of it as your trusty starter car that won’t let you down.
Keap is brilliant if you are a small to medium business ready to get serious about automation, from managing leads to nurturing complex sales processes.
Measuring What Matters
Instead of drowning in data, focus on what actually matters.
- Are people opening your emails?
- Are they clicking through?
- Are they replying?
These aren’t just numbers – they’re real people showing interest in what you have to say. Pay attention to when people unsubscribe too – sometimes it’s not about losing subscribers, but about refining your audience to those who truly resonate with your message.
A Final Note
Ready to create your own welcome sequence? I’d love to hear how you go with it. Drop me a DM on Instagram @roslynfoo and let me know which email in the sequence you’re most excited to write.
Next, I recommend you to read my thoughts on the Current Marketing Landscape.
Happy marketing,
