The other day, I was sitting in my favourite café (you know, the one with that incredible aroma of freshly grounded coffee), reflecting on a conversation I’d just had. A potential client had reached out, saying, “Roslyn, I’ve been following your content for months, and I feel like I already know exactly how you can help me.”
It hit me right then – over my perfectly cooling batch brew – how different this felt from my early days in business. Back then, I spent countless hours crafting the “perfect” pitch emails and messages, trying to convince people why they should work with me. (Sound familiar?)Â
Fast forward to today, my name is my business asset. Wow.
The Hidden Power of Your Name as a Business Asset
Your name is either working hard for you while you sleep, or it’s sitting quietly in the corner, waiting to be noticed.
Let me paint you a picture of what I mean.
When Your Name Becomes Currency
The difference between these two scenarios isn’t just about ego – it’s about the entire trajectory of your business journey.
I’ve seen this play out countless times with my clients.
Real Stories, Real Results
Here’s what I’ve learned (often the hard way)
What Happens When Your Name Has Weight
When your name carries weight:
- Opportunities start finding you (like that dream collaboration that slides into your DMs)
- Clients come pre-sold (goodbye, endless discovery calls!)
- Your rates reflect your reputation, not your desperation
But here’s the raw truth – and I’m saying this with love:
Being unknown in today’s market isn’t just uncomfortable; it’s expensive. It costs you in time, energy, and yes, money. It’s like having a superpower but keeping it hidden under a blanket.
Your Name's Next Chapter
Show Up Spark 💫
“Your name isn’t just what people call you – it’s what they call for. Build it with intention, and watch it light up rooms you haven’t even entered yet.” – Roslyn Foo
Next Steps to Use Your Name as a Business Asset
